Privacy Policy

Information we monitor about visitors to our website

During any visit to our site, the pages you see, along with a short text file called a ‘cookie’, are downloaded to your computer. Many websites do this because cookies facilitate useful features such as the ability to identify whether a user has successfully logged into the site or to find out whether the computer (and probably its user) has visited the website before. Cookies help to deliver a more-user friendly and improved website experience.

Google Analytics

When someone visits our website we use a third party service, Google Analytics, to collect standard Internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

Privacy Notice – Swallowdale Spa B&B

This Privacy Notice explains how we at a Swallowdale Spa B&B located at Norwich Road, Smallburgh, NR12 9NS use any personal information we collect about you. This policy has been created to comply with GDPR regulations effective 25th May 2018.

What information we collect about you
When you make a booking with us we collect the following information from you:
• The names of all the guests who will be staying.
• The Home Address of the person making the booking.
• The email address of the person making the booking.
• The telephone number of the person making the booking
• We also collect a debit or credit card number, expiry date and security code to take the deposit equal to the first night of your stay.

How we use the information we hold on you?
We use your home address as part of the card payment processing to validate the card.

We will use your email address to send you confirmation of the booking and an email with more details on how to find us and other information you may find useful for your stay.

After your stay we will send you an email checking everything was ok with your stay and offering you ways to stay in contact with us by social media or email if you choose to do so.

We will not use your telephone number to contact you unless it for an emergency and/or we have been unable to contact you by email.

How is your data stored?

All of the personal data you supply us, as part of the booking process, is stored securely on a desktop computer which is located in a private Study. The Computer is password protected and the password is updated regularly and known only to the Proprietors, Paul and Rachel Galpin.

In addition, the integrity of our WiFi Network at Swallowdale Spa B&B is protected by a Secure Firewall with full WPA2 security access protocols, as well as Windows Defender on the PC itself.” Our internal network has been successfully tested and certificated against external threats and vulnerability to external breach by third parties by ControlScan Inc. , 11475 Great Oaks Way Suite 300, Alpharetta, GA 30022, USA as part of our adherence to PCI DSS (Payment Card Industry Data Security Standard) Regulations.

We will never share your information with any third party unless there is a legal reason for doing so.

Any Credit/ Debit Card data you provide us either as part of the booking process or at the point of settlement is immediately deleted following your stay and not stored in any device for any length of time after your stay. Credit/Debit card information retained for the time between when you make your initial booking to pay the deposit and the completion of your stay is stored securely on our PC indexed by your Name and Booking Reference.


We would like to stay in touch with you to send information about the B&B, any special offers we may have or local events. We send occasional emails (normally no more than one or two a month) to people on our distribution list.

If you would like to receive these newsletters please let us know. We will also ask for your consent when you make your booking.

If you do not provide your consent to receiving these emails, then we will not include you in our distribution list.

you may change your preferences or unsubscribe via the Unsubscribe option on the emails we send or by letting us know by email at .

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Guest Registration
We are required by law to collect the following information on all our guests. We do this by asking you to complete a registration form on arrival.

For Commonwealth guests;
• Name and nationality

For non-Commonwealth guests;
• Name, nationality, passport number, address of next destination

We will keep these forms safely in a locked filing cabinet in the private Study. We are required to keep these registration forms for a year and show them to a police officer if they request to see them. We will destroy these forms 12 months after your stay.

Access to your information and your rights
You have the right to request a copy of the information we hold about you. If you would like a copy of this information, please email us at 

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or by writing to us at:
Swallowdale Spa B&B
Norwich Road
NR12 9NS

Your other rights include:

• Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.

• Right to erasure – in certain circumstances you can ask for the data we hold about you to be erased from our records.

• Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.

• Right of portability – you have the right to have the data we hold about you transferred to another organisation.

• Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.

Please note, to access your personal data held by us, identification will be required for verification. This may be a copy of your current driving licence, your passport, birth certificate and a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required. If we are dissatisfied with the materials provided, further information may be sought before personal data can be released.

You also have the right to complain to the ICO [] if you feel there is a problem with the way we are handling your data

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

You can set your browser not to accept cookies. See for more information.

WiFi Surveillance Cameras
We have WiFi cameras on the outside of the B&B and one in the Bar/Snooker Room. None of the cameras are pointed at the guest bedrooms, doors or windows. Please let us know if you would like to know the location of the outside cameras or if you have any concerns about their presence.

We use these cameras for the security of our property, ourselves, our animals, our guests and our guests.’ property.

The data is recorded securely online and is only kept for 10 days.

The only people to have access to this data are the Proprietors, Paul and Rachel Galpin. The data can only be accessed via an app on our smartphones or via weblink on our Desktop Computer, both of which are password protected.

Norwich Road • Smallburgh • Norwich • Norfolk • NR12 9NS
07909 822746

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North Walsham • Norwich • Stalham • Smallburgh • Wroxham • Norfolk

Privacy Policy